How To Get Emotional Buy-In
Storytelling In Business: 5 Reasons You Should Use It. #4.
How Can You Get Emotional 😍 Buy-In from Your Stakeholders?
Storytelling.
Hemingway's Six-Word Story.
Legend has it that Ernest Hemingway was challenged to write a story using only six words.
His response?
“For Sale: Baby Shoes, Never Worn.“
What do you imagine when you read these six words? What do you feel? Why?
It’s easy to imagine any number of touching, tragic scenarios of what happened, what tears were shed, what could have been.
It’s probably also easy to connect this story in some way to our own lives directly or to the lives of those we know or have known.
It’s not as easy to connect this story to our business case, but what if we could?
What if our product or service might have changed the ending or allowed us to make sure this story didn’t happen again...or as often?
Some years ago, Mercedes-Benz USA had an ad campaign for its M-Class SUV.
The tag line was: "Protector Of The Young And Innocent.", over a photo of the mighty M-Class.
Everybody wants to keep their baby safe, but most people don't want to read about the Mercedes-Benz active and passive safety systems that make it possible.
At least not until a bit of storytelling let's them know what's at stake.
The Takeaway: Storytelling has the power to make your audience emotionally invested in your business case. Learn how to use it.
Be Your Storytelling Best.
Want to know more? dan@boswell-training.com