Nike Does It. You Should Too.
Why Nike Uses Storytelling.
"At Nike, we don't sell products, we sell stories."
- Anonymous source
Storytelling In Business: Here's Reason #3 / 5 You Should Use It.
Why does Nike focus on the story?
Because it lets them bring their product to life.
Connecting street-level drama with their products, whether it's football, basketball, or lifestyle, captures the imagination of Nike's audi…
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